šŸ› Porscheā€™s Ebike Shopping Spree

Plus, Limeā€™s got a motorbike, Nimbus launches an EV pod, and Honda debuts a micromobility division.

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Weā€™re hiring! Micromobility Industries is looking for a Sales & Account Manager and Content Lead to join our dynamic, fast-growing team.

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This weekā€™s Micromobility Newsletter is brought to you byā€¦ Mavenoid

In case you missed it, watch Mavenoidā€™s now on-demand webinar on ā€œHow to Win Customers in Micromobility.ā€ Gain insights from industry experts including Mavenoid, The Micromobility Podcast, Joyride, and Tier. What are you waiting for? Learn how to scale your micromobility support today.

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What You Need to Know This Week

  • Porscheā€™s ebike shopping spree continues. The German automaker announced it is acquiring Fazua, an ebike drivetrain manufacturer that specializes in lightweight motors, the latest in a series of investments that suggest it is serious about pursuing micromobility.

  • But Porsche isnā€™t the only automaker betting on small EVs. Hondaā€™s recently launched micromobility division, Striemo, plans to release its first vehicle, a self-balancing, three-wheeled kick scooter, later this year.

  • A new survey of 28 countries shows that bikes would be more popular than cars if cycling were safer.

  • ā€œA motorbike with a roof.ā€ Thatā€™s an apt description for Nimbus, a new EV startup that recently started taking preorders for its tiny, three-wheeled pod vehicle. (This fun vid sums up Nimbusā€™s business case in 7 mins)

Nimbus One tilting 3-wheel tiny EV driving in city
  • Speaking of which, small electric cars are taking Pakistan by storm.

  • A new integration will allow VanMoof owners to rent out their ebike for extra income.

  • With its share price deteriorating post-SPAC, electric scooter pioneer Bird has laid off 23% of its staff.

  • Indeed, profits remain elusive across the board in shared micromobility. But itā€™s not all bad news for scooter operators. As offices reopen, riders are returning and several major apps, including Bird, Tier, and Voi, actually have more users today than they did before the pandemic.

Micromobility America Is Back

In case you missed it, our flagship Micromobility America conference is coming to the SF Bay Area on Sept. 15-16 for two highly curated days of exceptional talks, valuable networking, first looks at new products, hands-on rides/demos, and more.

Hereā€™s what people are saying about last weekā€™s event in Amsterdam: ā€œMicromobility, as a conference and as an emerging industry, presents a compelling counterpoint to pretty much everything that feels wrong with the automotive sector these days.ā€

šŸŽŖ Interested in partnering? Weā€™d love to hear from you. Get in touch here for sponsorship/exhibition inquiries.

šŸ“£ For speaking, we always appreciate thoughtful, unique, and exciting recommendations from experienced storytellers.

šŸ£ Want to take part in the event? Right now, our Early Bird sale offers 80% savings on full price tickets.

  • Commuters who first try an ebike through a bikesharing scheme often end up buying their own later.

  • Wheels to meals? A new study finds that the introduction of escooters in a city significantly impacts restaurant spending, increasing individualsā€™ spending by approximately 4.4%.

  • Pittsfield, Massachusetts. Annapolis, Maryland. Green Bay, Wisconsin. Micromobility operators are going after more small US citiesā€”and encountering many of the same policy obstacles as in big cities.

  • Lime is deploying electric motorbikes in Long Beach, California. The motorbike is a new form factor for Lime, if you donā€™t count its recently sunsetted moped program in NYC and Washington DC.

Lime new Citra e-bike
  • Fenix, a shared micromobility operator that is active in the Middle East, is branching into ridehail and 10-min grocery delivery.

  • Spin is investing $2 million to support academic research on how to optimize micromobility for college campus environments.

  • Brompton is recalling about 2,230 folding electric bicycles over the risk of front-wheel lockup.

  • Despite a lingering pandemic, there were 70M shared scooters trip in Germany last year, generating $110M in revenue.

The shared e-kickscooter market in Germany has grown by more than 70 percent annually in the past two years.
Value of bike imports by country of origin, Q1 2018 vs. Q1 2022
  • Urban Arrowā€™s new cargo bike aspires to be luxury SUV of the ebike world.

  • With average national gas prices passing $5 per gallon in the US, it costs as much to fill a pickup truckā€™s tank 5 times as it does to buy a budget ebike.

  • However, double digit price increases for ebikes are hitting Europeā€™s main markets.

  • With gas prices and ebikesā€™ popularity both soaring, now is the time to create subsidies that make electric bicycles as affordable as regular bicycles.

Jobs to Be Done

Welcome to our jobs board, where every week we post open positions in hopes of connecting our talented readers with professional opportunities in the burgeoning world of new mobility. Find out whoā€™s hiring below and sign up for the newsletter to view fresh listings every week.

Hit reply if you have a job that youā€™re interested in listing.

Felyx: General Manager Germany (Berlin)

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